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Successful World Kidney Day Campaign Widely Shared Online

World Kidney Day (WKD) took place on March 11.

This year’s campaign highlighted the importance of living well with kidney disease to improve patients’ life quality.

With the COVID-19 pandemic still impacting everyday lives, online activities were increased to include a podcastwebinars, and video messages.

The WKD 2021 campaign reached 164 million people on Twitter on March 11, with #worldkidneyday gaining almost 228 million impressions.

WKD content was liked, commented, shared, and clicked 40 thousand times. Instagram content throughout the week generated a peak of 300 thousand impressions per day.

The day was widely marked with governmental and celebrity endorsements as well as media coverage. The press release was picked up by 132 news outlets with a potential reach of 123 million viewers.

You can still help collate data on WKD 2021:

  • Browse the WKD 2021 photostream to discover more global activities or send us your campaign photos, and we’ll add them to the gallery.
  • Contribute to the WKD impact report page by completing an activity report. Innovative and impactful activities submitted will be added as “best ideas.”
  • Add your WKD activity to the map here.

World Kidney Day’s success relies on the inspiring efforts of health care professionals, patients, and the public. The ISN joins WKD organizers in thanking all those who supported COVID-safe WKD activities this year.

WKD thanks all its supporters: Astellas; AstraZeneca, Baxter, Boehringer Ingelheim, Diaverum, Fresenius Medical Care, Janssen-Johnson-Johnson, Sanofi Genzyme.

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